Opening Chat
Sisters! Darlings! Let's gossip about the latest super-hot beauty trends! I've been totally obsessed lately, noticing that both the beauty and film industries are playing with retro vibes, and this trend wave is absolutely irresistible! As a beauty influencer with several years of experience, I really think there are so many interesting tricks behind this trend, and today I'm going to spill all the tea with you!
Recently, I've noticed more and more girls showing off their retro makeup looks on social media, from YouTube to Xiaohongshu, from Instagram to TikTok, you can see this retro trend everywhere. And it's not just regular beauty enthusiasts - even many professional makeup artists have started studying makeup looks from old movies, which I find particularly interesting.
Classic Revival
Speaking of retro, we can't ignore the huge news from November! Criterion Collection (you know, that premium brand known as the "film library") re-released several classic films, and the most exciting one for me was Akira Kurosawa's "Seven Samurai"!
Sisters, you might wonder how a 1954 film could be related to today's makeup? But there's so much to unpack here! First, the makeup design in "Seven Samurai" is absolutely the pinnacle of Eastern aesthetics. Although it's in black and white, that minimalist makeup concept still looks super fashionable today!
Take the female lead's makeup as an example - her sheer foundation and subtle brow shape, isn't that exactly the "no-makeup makeup" style many girls are pursuing now? And have you noticed that many Japanese and Korean brands are now launching base makeup products that emphasize that sheer, natural finish? Isn't that inspiration drawn from traditional Eastern aesthetics?
Let's talk about "Scarface" - this 1932 gangster film is practically a textbook for retro makeup! Sisters, you must have noticed that many major brands' retro collection products are now paying tribute to 1930s makeup styles. For example, that classic matte red lip - whether it's MAC or Givenchy, they're all continuously launching various retro red lip products. And those thin eyebrows? Aren't they trending again now?
And did you know? The female lead's makeup in this film practically pioneered Hollywood glamour makeup. Those thick lashes and sexy red lips are still staples of Western makeup today. Recently, many beauty influencers have been trying to recreate this retro makeup, and the results are truly stunning!
Trend Forecast
After talking about retro, let's discuss the future! The upcoming 2025 release of "Brave New World" is absolutely going to be a bombshell in the beauty world! Not only does it star superstars like Harrison Ford, but more importantly, its futuristic makeup design will definitely lead a new trend wave!
From the released stills, the makeup design in this film is absolutely stunning! Heavy use of metallic shine, fluorescent elements, and various futuristic styling designs. Sisters, have you noticed that more and more metallic shine series products are appearing in the beauty market?
For example, the recently popular liquid metal eyeshadows are paying tribute to this futuristic makeup, right? And those holographic highlighter products look like they've added a dreamy filter to your face! I predict that this futuristic makeup will become even more popular in 2025, especially among young people.
It's not just makeup - even tools are moving in this direction. Various smart beauty tools have already appeared on the market, like beauty blenders that automatically adjust temperature based on skin type, smart mirrors that can detect skin conditions in real-time, and so on. These products are showing us the future direction of the beauty industry.
Brand Movements
Let's talk about the major brands' movements! MAKE Beauty's recent actions are really worth watching. This brand has always emphasized product versatility - one product that can be used on multiple areas, and this "multi-use" concept is perfect for today's young people!
For instance, their newest multi-purpose makeup stick can be used as blush, eyeshadow, and lip color, and all the shades are super wearable. As a beauty influencer who travels frequently, I'm really impressed by this design! It not only saves space but also allows for quick makeup application - absolutely essential for lazy people!
As for YSL Beauty, although they haven't announced specific new product information, from recent market trends, they're clearly moving in a younger direction. Look at their latest product packaging - isn't it getting more "cyberpunk"? That metallic finish packaging with futuristic design is exactly what young people love!
Moreover, YSL's recent social media marketing strategy is very interesting. They've started collaborating with young influencers, launching many makeup tutorials suitable for young people. From fresh daily makeup to cool party looks, they have detailed tutorials - this marketing approach that connects with young people is really smart!
Deep Thoughts
Looking at these trends, I wonder what 2025's beauty trends will look like? Will it be a perfect fusion of technology and retro style? As we can see now, many brands are trying to combine traditional elements with modern technology.
The data shows this trend clearly. Last year, sales of retro-style makeup products grew by about 35%, while product lines with futuristic tech elements grew by 50%! What does this tell us? It shows that today's consumers both miss past classics and crave new experiences.
I find this phenomenon particularly interesting. It's like when we choose our makeup looks - sometimes we want that retro elegant feel, sometimes we want avant-garde fashion effects. This contradictory aesthetic need actually reflects the complex psychological state of modern people.
Moreover, I've noticed that many young people now consider not just the effects when choosing beauty products, but also the cultural connotations behind the products. For example, products that incorporate traditional cultural elements often receive special attention. This shows that makeup isn't just about surface decoration, but also about cultural inheritance and innovation.
Practical Advice
For sisters who want to keep up with trends, my advice is: don't blindly follow every new trend, but find the style that suits you best. For example, if you like retro style, you can definitely draw inspiration from the Eastern aesthetics of "Seven Samurai" to create your own retro makeup look.
If you're a futurist, you can pay more attention to makeup designs in sci-fi movies like "Brave New World". But remember, whether it's retro or futuristic, the most important thing is to match your own style.
I suggest starting with some basics. If you want to try retro makeup, start with a retro red lipstick; if you want to try futuristic makeup, start with a metallic eyeshadow. Take it slow and find what suits you best.
Plus, many brands now have virtual makeup apps that use AR technology for virtual try-ons. Before buying products, you can try these apps first to avoid purchasing unsuitable products.
Closing Thoughts
Looking back at these trends, I increasingly feel that makeup is truly a profound art. It's not just about surface decoration, but also about cultural inheritance and innovation. Like classic films, good makeup should transcend time and convey eternal beauty.
Finally, I want to say that whether it's retro or futuristic, the most important thing is finding your own style. The ultimate purpose of makeup is to better express our personality and charm.
Alright! That's all for today's sharing, hope it gives you some inspiration. What do you think 2025's beauty trends will be like? Come tell me in the comments!