The Beginning
Hello everyone! I've recently received many private messages asking about base makeup, especially foundation application techniques. It seems this topic interests many of you. As someone who has been obsessed with base makeup for ten years, I've gone through countless trials and enlightenments. I still remember my first foundation purchase - I knew nothing about selection and just followed the sales assistant's recommendation for a popular product. When I tried it at home, my face turned into a complete disaster! It's quite funny thinking about it now.
According to a survey by a well-known beauty brand, over 65% of women use incorrect techniques when applying foundation, directly affecting their makeup results. Many people develop an aversion to certain brands or foundation textures after one bad experience. Often, the real issue isn't the product itself but the application method.
Speaking of myself, I've tried nearly 50 different foundations over the years, from affordable options costing a few dollars to luxury brands costing hundreds. Each attempt taught me something new about base makeup, leading me to realize: there's no best foundation, only the one that works best for you.
The Selection Challenge
I remember when I first started learning makeup, standing bewildered in front of the foundation shelf at the beauty store. Oily skin, dry skin, combination skin, matte, dewy, light coverage, full coverage... these terms were like a maze making my head spin. Have you experienced something similar?
Honestly, choosing is even harder now than when I first started. There are so many foundations on the market - a single brand might have dozens of lines. Modern formulations are increasingly sophisticated, with hyaluronic acid, collagen, vitamin E - it feels like buying skincare rather than makeup.
According to data from a globally renowned market research company, women try an average of 7-8 different products before finding their perfect foundation. I think this estimate is conservative, given today's rich beauty market. Take my close friend for example - she has at least 5-6 different foundations on her vanity and keeps trying new ones.
Actually, having difficulty choosing isn't entirely bad - it shows consumers are becoming more rational. People no longer blindly follow influencer recommendations but choose products based on their actual needs. I often receive messages from followers asking how to select foundations based on their skin type and lifestyle.
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